Part of a work study conducted at Ringling College of Art and Design. Partnered with Feld Entertainment to strategize a refresh of their Monster Jam IP.
Over the course of several months, our team of students conducted primary and secondary research about the brand and its positioning in both the market and hearts of consumers. We developed insights about our findings, strategized actionable goals, and constructed & pitched concept to Feld's Senior Marketing Team.
✨The project won Ringling College's 2021 Best of Ringling Faculty Award✨
Final pitch deck presented to Feld Entertainment over Zoom
